Charmin brings parent company Procter & Gamble around $2 Billion in sales annually. A team of generously compensated executives reap the rewards of boreal forest devastation.

These are the individual decision-makers behind the glitzy and aggressive marketing, the greenwashing  “sustainability” claims that mislead consumers, and the continued sourcing of wood fiber from Canada’s vanishing old-growth forests.

This is who’s turning ancient forests into piles of cash.